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Direct marketing beef? Get started right

Grace Link from Bosben Road Beef Company near Deerfield Wisconsin was a presenter at the Wisconsin Beef Council’s Direct Marketing Workshop.  Direct marketing is a business model that has helped many farms grow their own customer base and become more profitable, but like all... Read More.

Take a proactive grain marketing approach

A commodities economist says farmers should be proactive marketing new crop because there’s still a downside risk ahead for prices. Arlan Suderman is with StoneX Group. “We’re not out of the woods by any means. We need to defend the equity built in our... Read More.

New marketing year lows for pork, wheat export sales

U.S. pork export sales notched a marketing year low for the second week in a row. The USDA says most of the usual weekly buyers made purchases during the week ending March 17th, with Mexico leading the way, but there were some reductions to... Read More.

Pork export sales notch marketing year low

U.S. pork export sales fell to a marketing year low during the week ending March 6th. The USDA says most of the key regular U.S. pork customers showed up, but bought less than during the previous week, and there was a net reduction by... Read More.

FFA Star winner finds success in marketing

This year’s Michigan FFA Star Placement Award winner says adapting to lost markets has been a significant learning experience. Coopersville FFA’s Madelyn Rustler tells Brownfield she’s been working on her family’s fourth-generation hay farm for several years, but her role changed after the local... Read More.

Marketing Soybeans in Mexico and Panama

In this Spotlight on Soybeans, Board Member Robert Alpers highlights the value of marketing missions to importing countries and talks about their most recent mission to Mexico and Panama. He emphasizes trust and product interest through face-to-face interactions and personal connections. The post Marketing... Read More.

Old crop marketing window getting smaller

The optimal window to market old crop grain is getting smaller. Iowa Farm Bureau Farmer Education Program Manager Zach Brummer says a lot of farmers stored more corn and soybeans than intended last harvest. “So if there’s one thought I’d leave you with is... Read More.

National Pork Board launching marketing campaign

The National Pork Board is launching a new domestic marketing campaign this year. Senior vice president of market growth David Newman tells Brownfield it’s a consumer-facing brand promotion. “That’s going to be an exciting time I do believe, and this is really about a... Read More.

Ag economist stresses importance of good grain marketing plans

A University of Nebraska Extension ag economist says farmers should consider price and date triggers when developing a good grain marketing plan. Jessica Groskopf tells Brownfield it’s important to set realistic expectations based on market trends. “Sometimes it’s, you know, gosh, I just need... Read More.
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