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Sustainability isn’t the same everywhere

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A marketer for an international food processing company says sustainability efforts do not look the same in every country.

Ryan Baraniuk says, “Different places in the world are in different spots. The consumers are in different spots when it comes to sustainability.”

Baraniuk who handles Canadian marketing for Arla Foods.  He tells Brownfield Arla’s core markets in Europe see people making purchase decisions based on the sustainable nature of food packaging and production, and if they can link the food product to processing and on-farm emission reductions. 

Baraniuk says consumers in developing countries don’t usually base purchasing decisions on sustainability.

Sustainability isn’t the same everywhere