Report: consumers making changes related to higher food prices

The latest Purdue University Consumer Food Insights report shows inflation and rising food prices are having a greater impact on consumer buying habits.

Jayson Lusk, the head and distinguished professor of agricultural economics at Purdue, says consumers are looking for discounts, switching to generic brands, using coupons, and cutting out nonessentials.

“That’s a real sign that consumers are at a point they’re starting to take note of the inflationary pressures that we’ve been seeing over the course of last year and it’s starting to affect their behaviors,” he says.

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Report: consumers making changes related to higher food prices