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Pork industry sets 2024 policy

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Pork producers have set their policy plans for 2024. 

For the National Pork Board (NPB) growing pork demand is the top priority.  Al Wulfkuehle, NPB vice president and Iowa producer tells Brownfield…

“It’s all about doing the priorities of what our producers want.”  He says, “It was like demand, demand, demand. The younger generation consumes less pork than my generation, than the baby boomer generation, so we have a very targeted marketing campaign to work on that.”

Delegates also focused on pork’s impact on human nutrition, animal welfare during transport, and improving communication within the organization.

Pork industry sets 2024 policy