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Michigan’s dairy checkoff announces new CEO

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The United Dairy Industry of Michigan’s board of directors has named a new CEO to lead the organization.

Registered Dietitian Melissa Gerharter, who has been serving as the Interim CEO, tells Brownfield she wants to continue to challenge the effectiveness of programming.

“I think we should always be saying, ‘Should we be doing this, how can we measure it? How can we look at the return on investment so that we can best act as best stewards of our dairy farmers’ dollars?’”

Gerharter has been with Michigan’s dairy checkoff for eight years working in different health and wellness roles as well as the Chief Operating Officer.

Michigan’s dairy checkoff announces new CEO