Ad Astra Brands

Hope is not a marketing plan


The Vice President of Farm Services with NAU Country Insurance says farmers storing corn and waiting for better prices should have a plan for selling it.

“We used to say hope is not a plan,” says Rich Morrison. “I wouldn’t put too much of my money in the hope category, but we would expect to see a little bit of a post-harvest rally I’d think.”

Morrison says the slowdown in demand has been the biggest negative factor for the corn market in the last year.

Hope is not a marketing plan