Ad Astra Radio Family Brands

Fieldin says farm automation is necessary for the future

SHARE NOW

The head of autonomy at an agricultural technology company says automation on farms today is being built out of necessity.

Fieldin’s Nick Rocca tells Brownfield, “Fifty years ago, growers were having this same conversation but about how do we mechanize, where our machines going?” “This revolution 50 years ago was mechanization, and now, 50 years later, it’s automation,” he shares. 

Rocca says their company uses precision data to find efficiencies and help farmers manage unsustainable labor and equipment costs.

Fieldin says farm automation is necessary for the future