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Building Demand

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The soybean checkoff helps build demand. Missouri Soybean Merchandising Council Vice Chairman Mark Lehenbauer of Hannibal, Missouri says it also builds profitability through production research. As a farmer leader, Lehenbauer has also seen what the checkoff does to build foreign demand. Learn more at mosoy.org and on the new Spotlight podcast for Missouri soybean farmers and their checkoff.

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Building Demand

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