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Bayer continues partnership with Luke Bryan Farm Tour


Food, nutrition and health are interconnected, and as Beth Roden, Bayer’s Senior Vice President & Head of U.S. Communications explains, people in rural America do not always have access to the food, health & preventative care they need.

“Ninety percent of counties with the highest food insecurity rates are rural,” said Roden. “These rural communities represent nearly two-thirds of the primary care health professional shorted areas in the country.”

“To help alleviate the problem in these communities impacted by both food insecurity and limited access to health care, Bayer launched a new initiative ‘Take Care Now.’” Roden said, “Under the umbrella of this new initiative, Bayer is once again teaming up with Luke Bryan to celebrate America’s farmers and help fight hunger with the hashtag #HerestotheFarmer campaign benefiting Feeding America.”

Bayer’s partnership with Luke Bryan began in 2015.

Bayer continues partnership with Luke Bryan Farm Tour