Commentary.
Seth Godin is the author of twenty bestsellers and a former dot com business executive from an inner suburb of New York City. He holds an undergraduate degree in engineering & philosophy from Tufts University and a Master of Business Administration from Stanford University. His net worth is somewhere north of $50 million.
Seth Godin is also a prolific blogger.
A dozen years ago, a couple of leaders at my company in the twilight season of their communications careers “found” and quickly became enamored with Godin’s edgy marketing concepts and “hip yet nerdy” vibe.