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What is farmer fatigue and why aren’t producers using more technology?

An agronomist says some farmers are overwhelmed by the precision ag space .

David Chaffin with Yara tells Brownfield farmer fatigue could be limiting farmers’ use of technology. “With it so fractured, growers are at that fatigue state of “well that sounds good, but I tried this awhile back and it didn’t work.” That’s a real thing and that’s something we have to figure out how to overcome.”

Chaffin says producers might be more inclined to use technology if companies can demonstrate how it improves their bottom line.

What is farmer fatigue and why aren’t producers using more technology?

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