The U.S. Identity Preserved brand has officially launched on the global market.
Specialty Soya and Grains Alliance executive director Eric Wenberg says the brand symbolizes a landmark advancement in the verification of trust, traceability and value for food manufacturers, processors, and exporters.
“It guarantees food manufacturers abroad, such as in Vietnam, the quality assurance that they’re getting the best in the world. Crops grown by farmers in the United States grown with a purpose.”
Speaking to Brownfield from Vietnam Tuesday, he says the job of the Alliance is not only to raise exports, but raise the value of exports by convincing foreign buyers to invest in the U.S.