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Rabobank sees opportunity for fresh fruit

A market analyst with Rabobank says consumer demand for some fresh fruits year-round has persisted despite rising costs.

Senior Fresh Produce Analyst David Magaña tells Brownfield retail sales have remained steady this year.

“This is an industry that plays a significant role to offer a healthful option for consumers,” he says.  “I’m optimistic about the future of the fruit industry.”

He says consistently available fresh produce, like blueberries and avocados in grocery stores, is a relatively new trend.

Rabobank sees opportunity for fresh fruit